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Brand
It all starts with a pine cone.
Chalés Araucária
- Business
- Cabin lodging
- Services
- Branding
Challenge
A retreat brand that could tell the story of the place in a single symbol.
What we did
Three araucaria trees and an A-frame cabin in a single symbol, the name on two lines and the pine cone as a signature. Two colors taken from the forest: ochre and green.
Deliverables
- Symbol
- Logo
- Color variations
- Vector files