Brand · Technology · Growth Strategy

We build growth.

We turn complexity into direction, structure and growth.

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Entering Brazil? One partner for strategy, brand, digital and execution.

Doing business in Brazil

About FR

We don’t just advise.
We build.

FR doesn’t hand over a report and leave. We get inside the business, make decisions alongside the team and stay until the structure works: from the plan to the brand, from the website to the campaign.

Meet FR

Manifesto

Every brand has a story.
Now, that story takes a new form.

Watch the film

Selected impact

18 capabilities. 3 disciplines. One vision.

  • R$ 10MI+sales supported
  • 18core capabilities
  • 15+years of experience
  • 4countries reached
  • 1,000+videos produced
  • 30+brand identities
  • 50+web projects
  • 3,000+creative assets

HUB360

Strategy connected to the capacity to build.

An alliance of specialist companies, each a leader in its field, taking every project from plan to delivery.

Discover HUB360
  • DiretoWebsites, SEO and AI search
  • FluxoZapWhatsApp CRM and AI
  • FR ParticipaçõesStrategy, brand and growth
  • Líder DesignPackaging and communication
  • Regência StudioSystems and digital products

FAQ

Straight to the point.

What does FR Participações do?

FR is a brand, technology and growth partner in Brazil. We read the market, adapt the brand and offer, build the digital infrastructure and run go-to-market, from the plan to execution.

Do you work with foreign companies entering Brazil?

Yes. Doing business in Brazil is the focus of our international work: market entry strategy, brand localization, Portuguese websites, SEO, paid media and ongoing growth operations.

Do you provide legal, tax or accounting services?

No. When a project needs legal, tax or accounting work, FR coordinates with specialist partners. FR does not provide those services directly.

Can you share your international client list?

Some of our international projects are confidential. In those cases we protect our clients’ discretion and focus on what matters most to them: a smooth, cohesive market entry.

How does a project start?

With a conversation about the challenge, not just the task. Then comes a diagnosis and a proposal with scope, timeline and next steps.

Contact

The next move starts with a decision.

Tell us the challenge, not just the task. We reply with a first read and the next step.