← Case studies
Brand
Looks like a surf hat. There’s a hard shell inside.
Surf Halo
- Business
- Australian surf-hat brand
- Services
- Branding, naming and e-commerce
Challenge
Launch a product with a hidden advantage, a hard protective shell inside a UPF 50+ hat, without losing the lightness of surfing.
What we did
Name, concept, narrative and a graphic system with halo arcs, waves and a retro beach palette, applied to product, tag, social media and campaigns for the international market, plus the brand’s online store.
Deliverables
- Naming
- Brand guide
- Graphic system
- Tag
- Technical illustrations
- E-commerce