A Spanish bar with a name that shouts.

Challenge

Create from scratch the brand for a contemporary Spanish kitchen that had to feel authentic without falling into cliché.

What we did

Naming, concept and full identity: one typeface, a warm eight-color palette and seven black-and-white engravings (octopus, bull, jamón, gamba, sangría…) that became the visual world of the house. The "!" is part of the name.

Deliverables

• Naming
• Concept
• Brand guide
• Menu
• Façade
• Uniforms
• Digital communication